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When it came time for Frucor Suntory to hit the refresh button on its Mizone brand, the drinks company looked to Sydney’s Saltmine Design Group.

Recognising that Mizone Sport brand was also resonating strongly with females in recognition, awareness and consideration scores, Saltmine was challenged with repositioning the brand design as a ‘better for you’ sports drink for women and men who exercise and are wanting a lower sugar alternative to regular sports beverages.

Saltmine’s new product design predominantly uses black with strong variant colours and stylistic illustrations of fruit to support the product flavours.

Read more about the campaign here: http://www.packagingnews.com.au/design/frucor-suntory-sports-drink-gets-in-the-zone-with-new-look and http://www.foodanddrinkbusiness.com.au/packaging/frucor-suntory-s-new-look-sports-drink-gets-in-the-zone