Saltmine Design Group brings out the Bling for V Energy Drink

Saltmine Design Group brings out the Bling for V Energy Drink

Saltmine Design Group is proud to announce its latest work for longstanding client, Frucor Beverages, for their biggest brand V Energy Drink. Historically, V Energy Drink has had a lot of success with launching rotational flavours to generate excitement in the...
Saltmine Design Group Launches ROAM, Lion’s New Beer Brand

Saltmine Design Group Launches ROAM, Lion’s New Beer Brand

Sydney brand design agency, Saltmine Design Group, is proud to announce an exciting new product launch, their first for Australasian beverage company Lion. The new brand, ROAM, is a flavoured beer to appeal to a younger audience of both males and females who are...
Saltmine Design Group ‘Gives You More’ from MAXIMUS

Saltmine Design Group ‘Gives You More’ from MAXIMUS

Challenger brand specialist, Saltmine Design Group, is proud to announce an exciting national product launch for longstanding client, Frucor Beverages, under the banner of their Maximus brand. The Maximus brand, created by Frucor in conjunction with Saltmine Design...
Saltmine Visits the Adman: Warhol Before Pop Exhibition

Saltmine Visits the Adman: Warhol Before Pop Exhibition

Recently we toured through the Adman: Warhol Before Pop exhibition at the NSW Art Gallery, to be inspired by one of the first pioneers in setting a Challenger Mindset for brands. When we adopt a challenger mindset it is about strategically understanding the purpose...
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