The Importance of a Long-term Focus in a Short-term World

The Importance of a Long-term Focus in a Short-term World

In a year where we’ve seen White House communications director Anthony ‘The Mooch’ Scaramucci last only 10 days in his newly acquired role and Coca-Cola’s ‘Coke Life’ brand being dropped from Australian shelves after an extensive launch only 2 years ago,...
Creating Disruption In Retail

Creating Disruption In Retail

Just last week I was sitting across from a client who was talking me through the astounding percentage of shoppers who were leaving the aisle where his products were stocked in store without purchasing anything. Unfortunately for brand owners, this is not an uncommon story. It happens across multiple categories and across multiple channels. Shopping has become a very confusing, labour intensive exercise.

Why Challenger Brands Should Embrace Change

Why Challenger Brands Should Embrace Change

One of the inherent characteristics of a challenger brand is the mindset of believing that if it’s perfect, you can make it better, if it’s broken, you can fix it and if you’re not growing, you’re not changing.

Page 1 of 212