Saltmine Design Group

Saltmine Articles

The Importance of a Long-term Focus in a Short-term World

In a year where we’ve seen White House communications director Anthony 'The Mooch' Scaramucci last only 10 days in his newly acquired role and Coca-Cola’s ‘Coke Life’ brand being dropped from Australian shelves after an extensive launch only 2 years ago, you may be...

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Creating Disruption In Retail

Just last week I was sitting across from a client who was talking me through the astounding percentage of shoppers who were leaving the aisle where his products were stocked in store without purchasing anything. Unfortunately for brand owners, this is not an uncommon story. It happens across multiple categories and across multiple channels. Shopping has become a very confusing, labour intensive exercise.

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Why Challenger Brands Should Embrace Change

One of the inherent characteristics of a challenger brand is the mindset of believing that if it’s perfect, you can make it better, if it’s broken, you can fix it and if you’re not growing, you’re not changing.

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Importance of Packaging Design for Challenger Brands

With the increasing access to instant information media consumption continues to become more fragmented, meaning that it’s harder than ever to find the best way to communicate with consumers. Because of this, effective packaging is crucial for a brand’s success and is much more important than just a physical shell to contain or protect the product. Here we consider the importance of packaging design for challenger brands.

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Saltmine Packaging Trends Report 2017

This report identifies and analyses what Saltmine Design Group deem to be the key packaging trends for 2017. We name 7 key trends and provide case studies and real-life examples of these trends in market.

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