Our talented creatives are from diverse backgrounds with experience from across the globe. They love brands, they love design and they’re driven by the ultimate challenge to re-imagine things every day. They’re supported by a client services team of strategic marketers who all have client-side experience. Their backgrounds in brand management and new product development mean that we better understand our clients’ challenges and make working with our clients an easy process. We pride ourselves on being leaders in the world of Brand Design.
Saltmine Design Group was founded in 2007 by Marketer, Sara Salter and Creative, Kath McLachlan, with the objective of creating an agency that worked harder and more efficiently for its staff and clients. Sara and Kath remain at the forefront of the everyday running of the business as well as steering the business on the Leadership Team, along with Operations Director, Cath Maher.
Sara's vision to combine outstanding brand design with first class client service led her to co-found Saltmine in 2007. Prior to then Sara's background was client-side as a talented FMCG marketer. Her extensive experience prior to Saltmine covered all aspects of strategic and tactical brand marketing across companies such as Snack Brands Australia, Arnott's, Uncle Tobys, Nestlé and Coca-Cola.
Executive Creative Director
Kath worked at several large agencies before realising her ambition to establish an agency that created an inspiring work environment to produce outstanding creative. As one of the co-founders of Saltmine Design Group, Kath has 20 years' experience in design, production and print and a plethora of industry knowledge and expertise. Over the years, Kath has worked on brands such as Rosemount, Continental, Thins, Wiltshire, Fancy Feast and Wild Turkey.
Cath's role as Operations Director links the Client Services and Creative teams. She brings over ten years creative industry experience to Saltmine, having previously worked in various roles on clients such as Australand, Coca-Cola Amatil, Qantas, Westpac, Freedom Foods and Nestlé Australia. Cath joined the Saltmine team in early 2012.